Collecting Personal Information
When you visit the site, we collect certain information about your device, your interaction with the site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.
Purpose of collection: to load the site accurately for you and perform analytics on Site usage to optimize our site.
Source of collection: automatically collected when you access our site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor; Stripe and/or Paypal
Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), e-mail address, and phone number.
Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Customer support information
Examples of Personal Information collected: name, billing address, shipping address, payment information, e-mail address, and phone number.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Sharing Personal Information
As described above, we share your Personal Information with service providers to provide our services and fulfil our contracts with you.
We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful requests for information we receive, or otherwise protect our rights.
Using Personal Information
We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
Your consent;
The performance of the contract between you and the site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
Suppose you are a resident of the EEA. In that case, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making with a legal or otherwise significant effect using customer data.
Services that include elements of automated decision-making include:
Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.
Temporary deny list of credit cards associated with bans listed IP addresses. This deny list persists for a small number of days.
GDPR
Suppose you are a resident of the EEA. In that case, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our site. We use several different cookies, including functional, performance, advertising, social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, whether it’s their first visiting or frequent visitor.
We use the following cookies to optimize your experience on our site and to provide our services.
Cookies Necessary for Reporting and Analytics
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are ongoing and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.
Additionally, please note that blocking cookies may not wholly prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of your data’s specific uses by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when detecting such a call from your browser.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@pedaledge.com.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority.